Global Tourism and Hospitality Development Middle East
Tourism

Destination Promotion & Development

For clients needing to protect and increase their share of the outbound tourism market in GCC countries and the Middle East, El Zayat's on-the-ground contacts and experience across the region - and increasingly further afield - have continually proved to be invaluable. On a retainer basis or project-based relationship with El Zayat, things get moving in the right direction for major tourism projects, cities and countries.

At your fingertips are comprehensive services such as destination evaluation, business plans, design of action plans, and progressing action plans to organisation of events and activities such as market visits, public relations and educational events, familiarization trips and road-shows, and participation at domestic and regional events and exhibitions.

Travel and Leisure

In response to the ever-increasing influence of the Internet, El Zayat Group is developing a new distribution medium that will allow the region trade professionals and end users easy access to domestic and regional travel packages throughout the Middle East.

Tourism Services at a Glance

  • Market Assessment
  • Destination research and studies
  • Tourism Master planning and Strategic Planning
  • Destination Marketing and Representation
  • Destination Promotion Services
  • Cruise terminals evaluations & development studies
  • Cruise ship promotion and representation
  • Direct marketing and events organisation
    • Marketing visits
    • Workshops
    • Road-shows


Our Tourism research study focuses on the quantification of Hospitality & Tourism's impact in Middle East economies



Tourism Research and Studies


Tourism Research and Studies
Knowledge is everything and accurate information is vital to critical decisions, and the results of El Zayat’s detailed studies and research can be depended upon, whether they be detailed market surveys, benchmark studies, product assessments, strategic planning, evaluations of cruise terminals or cruise industry studies.

Completed Projects


Department Of Tourism And Commerce Marketing, Dubai Government
2003 to date
Develop inbound tourism from other GCC countries, strategic planning, promotion design, implement business plan.
Dubai Cruise Terminal
2008
In-depth investigation of regional and international cruise industry, forecast cruise industry growth in Dubai, recommendations for management of passenger arrivals and departures.
Cyprus Tourism Office
2007, 2008
Support and delivery of promotional projects, educational workshops and public relations activities.
High Commission For Riyadh Development
2007
Review and evaluate Riyadh Strategic Tourism Plan, recommendations for two-year plan to develop Riyadh tourism.
Kingdom Hotels Investments
2006
Evaluate of Mega Resort concept, identify key attractions and establish consumer willingness to travel to, live in or vacation at the resort.
Dubai Shopping Festival
DSF 2005
Plan and organise DSF road-shows targeting travel trade and media in Saudi Arabia, Kuwait, Qatar, Bahrain and Oman.
Kerzner Hotels Group
2010 to date
Regional business plan, implement promotional and sales activities across ME region.
Rawad Al Watan Real Estate Developers
2010
Assess hotel operators and source one for new property in Riyadh, management terms negotiated on behalf of client.
Munshaat Hotels Development
2009
Evaluate Sukuk values at Zamzam Makkah, establish market benchmark against which Sukuk was re-evaluated.
Mandarin Oriental Group
2009 to date
Regional business plan, implement promotional and sales activities across ME region.
Fairmont International Hotels & Resorts
2008
Develop bidding proposal, business plan and financial forecasts for 2,000-room Fairmont Makkah.
Rocco Forte Hotel Group
2007, 2008
Plan and organise regional road-show.
Maybourne Hotel Group
2006, 2007
Planning and organisation of GM visits to region, schedule sales visits, public relations functions.